About
Primavera Sound Porto is the Portuguese edition of the iconic Primavera Sound festival, known for its eclectic lineup and unique atmosphere by the Atlantic coast. As part of the Primavera Sound family, Porto attracts thousands of music lovers each year, blending local character and charm with the festival's international reputation.
Challenge
Primavera Sound Porto continued its ongoing partnership with Clustie for the third consecutive year, aiming to maintain consistent growth while taking results to the next level. For the 2025 edition, the goal was to optimize ticket sales, improve marketing efficiency, and scale results beyond previous years' campaigns — all while reaching new audiences without increasing acquisition costs.
Solution
Clustie applied a deeply data-driven approach to identify and reach Primavera Sound Porto's most valuable ticket buyers. By leveraging first-party data and analyzing past purchase behavior, our team built high-propensity audience segments and activated hyper-targeted campaigns across Google and Meta. This ongoing collaboration enabled continuous learning and agile optimization, ensuring campaigns remained relevant and effective throughout the entire sales cycle.
Results
Clustie and Primavera Sound Porto achieved outstanding results for the 2025 edition:
• +158% growth in paid media sales
• +35% growth in overall sales
• +10.5% increase in ROAS
This ongoing collaboration demonstrates how data-driven strategies can consistently scale results, proving Primavera Sound Porto's marketing is ready to grow year after year.