About

Sivori Joyas is a Chilean jewellery brand built around trend-driven pieces handcrafted with natural stones, sourced from France and India. From necklaces and earrings to bracelets, Sivori Joyas serves a fashion-conscious audience that values quality, design and authenticity, leveraging their online store to grow that experience even further.

Challenge

Sivori Joyas was already investing in Meta Ads and generating results from their campaigns. The doubt was never if paid media was a channel that was working, but whether if their ongoing campaigns were reaching the right people as efficiently as possible. With a well-established campaign running at scale, the challenge was finding a smarter approach that could outperform existing results without simply increasing the budget.

Solution

Rather than replacing their existing setup, Sivori Joyas ran Clustie's campaigns in parallel, allowing a direct and side-by-side (A/B testing) comparison. Clustie used Sivori Joyas' Shopify customer data to build predictive audiences on Meta, identifying the buyers most likely to convert and reaching them with far greater precision than broad interest-based targeting allows.

Results

Over 3 months, across every key metric, Clustie consistently delivered stronger performance:

  • +30% ROAS
  • -21,4% CPA
  • +20% CTR

The results speak for themselves. With smarter audience targeting, built directly from Sivori Joyas' own Shopify data, Clustie was able to deliver consistent and measurable improvements across every dimension of paid media performance.